ABCs of business blogging – a linguistic style primer

ABCs of Business Writing - Treasure Media PublishingImportance of linguistics to business
In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known as linguistics and it is more than important to your business. The four most utilized alphabets in the recent, or modern age that we are aware of today are the Latin, Greek, Hebrew and Arabic alphabets all which descended from the Phoenician abjad.

What is important to understand about English as a written language is that the English language contains a certain amount of strict rules that every writer needs to be aware of. Even more so important than that is that the English language is capable of expressing immense emotion because of the flexibility that writers of the language have in expressing meaning.

For basis, every English business writer should be able to differentiate between their, there and they’re. Good and well is resonated in the emphatic and proper use of grammar literature across the English educational system. Is the customer doing good? or is the customer doing well? has been pondered in many marketing and even executive meeting from LA to New York. How about the proper usage of were, we’re, wore and we are?

While this article is not set on providing a crash course on English grammar, adverbs, linking verbs, adjectives and all the fun things linguists do for a living, its main purpose is to raise awareness of the capabilities that linguistics can offer in growing your small business or business of any size for that fact.

Bringing up the topic of localization is also important or as the British would write “localisation”. This is one topic of the marketing mix that has a great influence on the way content is created, produced and published.

A little bit of linguistics history
What is it that caused localizations amongst alphabets and language in general? The general perspective is that each side of the world since the 2 millennia BCE had its own writing style in order to codify the importance of their traditions, cultural happenings and civilization in general. Yet, more importantly, to write bills. When markets started to develop in places across the globe, people, merchants specifically, had no choice but to write either a ledger or a bill of goods sold in order to keep track of the economic activities that they took part in.

Too or Two? How many ounces of gold…
These findings further connect the importance of linguistics to business. Too or Two? How many ounces of gold would you want to purchase?

Linguistics can help your business here’s how
When we realize that linguistics is a major factor that influences business we can learn to distinguish between what makes well-written communication work better for our businesses. Does have and half makes a whole? Not really. By now I hope you are getting the point how important it is to write effectively and properly.

So when you do decide it’s time to take linguistics into consideration when writing your next business proposal or your business blog article, consider this: It’s always better to start with two cents and some sense than no cents and no sense.

(This article was written by Zlatko M. and originally published on

Future Implications of Social Media Publishing

The social media landscape is changing at lighting speeds. That doesn’t mean that social media production and content publishing is less time consuming, it simply means that a larger workforce is required with the necessary skills to effectively execute a successful social media marketing strategy. In terms of implications, suggestively this means that the means to creating quality social media content and the value system of social media will incur significant change.

Productivity and time management will be in front leading the revolutionary change in not only the way we consume social media, yet also in how we create and publish social media. In our understanding more analogous ways of displaying social media will become prevalent in the future. The pen and paper system will highly influence not only the aspect of social media associated with writing, but also the quality of writing in question.

The value system shift that we anticipate will be more directed towards highly personalized messages and content distribution versus mass marketing. Publishing a specific set of guidelines, instructions or materials will be more and more valuable in creating relationships that will effectively decide on the existence of a company’s social media strategy.

This is not to say that we will go back to cave art for our informational and entertainment needs, simply that the content we offer as social media publishers will have to resemble mastery and advancement in publishing techniques and tactics in order to create profitability.

Most of the tools and solutions used to complete the tasks mentioned above haven’t even been invented yet. But, human behavior has advanced to the point where attention spans are getting shorter, intrigue is becoming a vanity and influence is harder to attain with only sharing and retweeting.

More innovative connections between human behavior and technology need to be established in order to satisfy the new craving for more advanced and appealing social media strategies.

Currently the two innovations that can be cited in advancing the productive and creative aspects of social media marketing are the Pencil too by FiftyThree, Inc. and various virtual reality technologies that will bring more capabilities for interactivity in the social media landscape while helping us become more productive and creative.

As the creators of the Pencil have said, “Great tools inspire great ideas. Pencil by FiftyThree is the most natural and expressive way to create on iPad and iPhone” (FiftyThree, Inc. 2016 para. 3).

We believe that tools such as the Pencil will increase productivity and save time. By combining technology and art the capabilities for future innovations are limitless.


FiftyThree, Inc. (2016). Pencil Stylus for iPad & iPhone | FiftyThree. Retrieved May 14, 2016, from

Viral Marketing Initiatives

Social Media and Terms of Viral Marketing

Publishing videos on YouTube may be a great way to share content with family members and friends. From last year’s holiday season to the summer grill party, YouTube has given us an opportunity to become a filmmaker with a distribution deal. Now what happens when that video goes viral? Next thing you know millions of people around the world have seen how your son Charlie bit his older brothers finger.

All jokes aside, viral marketing on YouTube is a serious business. Not only does it allow for filmmakers and publishers of video content to make money, it also creates a lot of attention that can turn to profitable opportunities in the future. While we at Treasure Media Publishing haven’t had luck with publishing a viral video, (we hope to soon), we have studied the characteristics of a viral campaign and can conclude what makes a marketing initiative go viral.

The following list is of the top five characteristics of a viral campaign that we find to improve the chances of your video becoming a viral hit. So grab your cameras and start filming, the next viral video campaign maybe just an upload away.

Short and Simple

With over 43 million views and an adorable cat playing a keyboard we believe that the poster child of a short and simple viral video is “Charlie Schimdt’s Keyboard Cat – THE ORIGINAL”. In just 54 seconds of video play time the Keyboard Cat was able to create an internet following. Uploaded in 2007 the video has over 70,000 comments.

Emotional Message

The video starts out with a simple and important message: “This song says no matter who you are no matter where you go in your life….” The importance of having a human factor to a viral video is crucial. “Stand By Me | Playing For Change | Song Around the World” with over 87 million views on YouTube states and important message for humanity not only through the lyrics of the song, but also through the cinematography of different street performers performing the song throughout the world.


Change is possible. No matter how harsh the reality may be at times, and no matter how unforgiving the circumstances that surround us many be, inspiring change is a characteristic of not only a great viral video, yet storytelling in general. The transformation of Jim Wolf a United States Army Veteran went viral in the YouTube video “Homeless Veteran Timelapse Transformation”. With over 22 million views in 3 years this is viral video carries not only an emotional message, yet an inspiring transformation of Army Veteran.


Whether it has a musical component, great cinematography, or absolutely stellar viral marketing value, one characteristic that most viral videos have in common is creativity and creative talent. With over 1.7 billion views on YouTube “Wiz Khalifa – See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack” is the master piece of viral videos. While the production is Hollywood the importance of this viral video ties into previous three characteristics of a successful viral video. After all it’s “For Paul” and Wiz Khalifa and Charlie Puth create a magnificent tribute to Paul Walker.


And we couldn’t leave you without a little bit of laughter. For viral content to be successful in many instance a comedic side is necessary. With all the pessimism and negative news in main stream media, what’s better for positive thinking than a good laugh? For our last viral campaign characteristic we leave you with “Charlie bit my finger – again !” at 839,166,876 views at last checking this is always a great way to start the working week.


Charlie bit my finger – again ! (2007, May 27). Retrieved May 08, 2016, from

Charlie Schmidt’s Keyboard Cat! – THE ORIGINAL! (2007, June 07). Retrieved May 08, 2016, from—aiyznGQ

Homeless Veteran Timelapse Transformation. (2013, November 06). Retrieved May 08, 2016, from

Stand By Me | Playing For Change | Song Around the World. (2008, November 06). Retrieved May 08, 2016, from

Wiz Khalifa – See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack. (2015, April 06). Retrieved May 08, 2016, from


typewriterChoosing the proper channels for expressing interesting updates and happenings in the publishing world is a crucial differentiator amongst the world’s top publishing companies. Having strategy and utilizing the proper techniques to get the most followers is another key component in defining success in social media marketing.

From a very early point in the digital timeline publishers and people were starting to grasp that in order to stand out amongst the crowd, specific measures were necessary in creating differentiation.

Some of the biggest booksellers and publishers vanished from the face of the Earth because of a lack of techniques utilized in maintaining a two way communication between themselves and their customers. We are here not to discuss the pitfalls, but the successes and the fine blend of unique expression that ushered into the new era of publishing some of the finest examples of survival and authorial thrive.

Penguin Random House and Faber & Faber are two publishing companies that epitomize the meaning of success in the publishing world. With countless best sellers and a plethora of awards that signify the publisher’s creed in the modern era, both companies have successfully defined what the world looks for in bestsellers.

When one lands at the area that is dedicated to social media is clearly defined. Titled “Connect” this area of gives the visitor every opportunity to not only find out more what’s happening right now in the world of publishing, yet it gives ample opportunity to interact with a number of people at Penguin Random House.

From posts by authors to the latest staff picks and even quizzes that define “What Type of Reader Are You?” Penguin Random House has created a social media section of their homepage that gives visitors the opportunity to indulge in the process of reading.

It’s like you get an inside glimpse of how a book is made.

From the Penguin Blog, to the Facebook, Twitter and Google+ quick links, the social media strategy of Penguin Random House is solidly defined to attract and retain the reader from within. Further exploring the Connect section we find that each Penguin Group has about every major social media platform working in unison to stay on top of the social media marketing game. Who would blame them? With the advancement that social media has made possible. Every serious publisher would consider and note that the benefits outweigh the consequences by a long shot.

Once we visited and scrolled through the page we could almost instantaneously identify that social media marketing was an integral part of the overall strategy for the publisher. In both the upper left hand corner and the lower right hand corner of the homepage we were able to click on the official Facebook, Twitter, Pinterest, YouTube, Soundcloud and Tumblr links.

Wasting no time in introducing you to their social media is something that Faber & Faber does very well. The point is that the sooner they draw your attention to the social media aspect of their site you are hooked.

From listening to Helen Castor: Joan of Arc, to John Lanchester: How to Speak Money, podcasts, Faber & Faber is united in its efforts to draw the most attention possible through social media.

What both Penguin Random House and Faber & Faber do well is they both utilize social media to establish a voice that is delicately defined and articulated in expressing a modern renaissance of publishing. This is specifically what differentiates these publishing houses and contributes to the advancement of the publishing industry as a whole. We can learn a lot from both not only about publishing, but also about what successful social media looks like.


Faber & Faber. (n.d.). Retrieved March 20, 2016, from

Penguin Books USA. (n.d.). Retrieved March 20, 2016, from

Best Blogging Practices for Publishers


Blogging has allowed publishers to share important and useful information and content for over a decade now. The essence of good blogging can vary across industries, but in publishing the key is to be proactive and take blogging into consideration as a fundamental process of the publishing business.

We as publishers aim high in making sure that content is relevant, useful, informative, and most importantly up to date with the time we live in.

To make blogging more interesting and relevant to the readers and our customers we must strive to keep up with the standards of blogging. More importantly, the key to successful blogging is staying connected across networks such as Twitter, Facebook and LinkedIn to name a few. This allows our content to be visible to people that are of wide interests and come from different backgrounds.

HubSpot the marketing authority on digital content has written an article that discusses what the best business bloggers do and we believe that every publishing business should also make note of these best practices.

“They read stuff that has nothing to do with their job. They aren’t scared of writing. They write with empathy. They take the right criticism. They let themselves cut corners. They don’t hide their personality” (, 2013). Click here for full article from HubSpot.

These six best practices embody a philosophy of good authorism just as good blogging. Knowing how to diligently cover all six areas in a post and wrap them up into a blog is a great way to enhance not only the writing process, but the publishing process as a whole.

What more could we ask from an author than to be personable, to not be scared, to show empathy, to take criticism, to read to the extremes (be a bibliobibuli), and sometimes to cut corners.

During the entire process of blogging whether it’s for the purposes of the publishing industry or any other business, we must remain mindful and true to the nature of creating something that we can cherish with passion and be focused on.

Many writers find it hard to keep up with the technological aspects of blogging, but as with any other learning process, the rewards are something that we can be proud of and produce better results.

Whether it’s about improving the online presence of a publishing company, increasing the sales of recently published book, or finding a new way to publicize a breakthrough in storytelling, the process of blogging is of great importance to the publishing world.

The longest journeys, and the hardest mountains to climb are the ones that we can be most relentless in concluding, and during this process of exerting energy, sweat and tears, we must not forget to tell the stories about the times we lived in.

To Be or Not To Be Social?

Social Media Tree

Deciding between resorting to social media marketing in the world of publishing seems to have only one answer. That answer is a big YES.

Social Media when talked about seems to be all the buzz that business are resorting to in the modern age. But how does a publisher truly know whether it’s a good idea to go the social media route or not.

As publishers the importance of free speech and expression have always been a very forthright path of advocacy to consider. When it comes to social media, our opinion is that it’s another great way to share thoughts, exchange experiences, create new relationships, and most importantly express thought in a wide range of ways with many secure and some non-so-secure areas and avenues.

The point being made is that publishers are creatures of habit and given the opportunity to further advance the industry in a affirmative way allows not only profitability but a level of prestige as well. Yes we are talking about the Twitter verified account and the influencer status on LinkedIn. Most publishers, large and small, would agree that social media is a route that they have already taken in connecting with and promoting established authors and discovering new ones.

You may ask yourself the question what efforts should a publisher put forth to be rewarded through social media? The answer is simple. Facebook has a free account, so does Google+, Twitter, LinkedIn, and many, many more. The answer is that the reward is already there. These are all great innovations that people have built so that we can communicate, talk and listen, more easily.

The real question that needs to be asked is how we measure the difference between quality and quantity. Here the answer may not be so simple. When deciding on how much time we dedicate to social media and what we get in return, we can rarely be certain that the bottom line will increase drastically as a direct result. What we can be certain about is the quality that we have received and also about the potential furtherance that we have contributed to the society collectively.

In the end, it is about the early adopters, the late night bloggers, the Twitter millennials, the online learners, and the ones who value the quality of communication that is being exchanged and the trail of information being placed for future advocates of expression.

What Do Publishing, Music and Social Media Have In Common?

When discussing the social media applications and the social media marketing world as it relates to other business it is very important to discuss the interconnectedness of mobile applications across different industries.

Publishing is regarded as the creation, dissemination and collection of various media formats for the purpose of engaging, educating and entertaining the reader or the customer. For the purpose of social media publishing the mobile applications that are used in meeting the goal of either engaging, educating or entertaining, act as integral drivers of business connectedness.

The view from above includes the in-app purchases, the advertisements and a plethora of other marketing tactics utilized in driving business. When we take a closer look, mobile applications engrain a social component and cross business functionality that can be turned into money.

Sing! By Smule the karaoke app that can be downloaded and used for entertainment purposes also has a very fundamental business principle. That principle is to make as much profit and gain a business advantage in the mobile application business. What is interesting is the intersection and interconnection of the publishing industry with the music industry and later in turn with the social media industry.

When we us Sing! by Smule we see that the songs that are available for free karaoke are usually the most recently released Billboard hits. Then when we search for a song that is not included in the front page list we see that we need to buy credits in order to have the record function enabled, so that we can save and share our karaoke. Next the most advantageous part of the Sing! mobile app and how it generates a significant amount of cash is by allowing for subscription plans so that you can have better quality levels and more credits for in app features.

The publishing of the lyrics along with the song provided by the music industry and the recorded version capable of being shared and commented on different social media networks is how these three different industries are capable of generating a profit from the Sing! app. The generation of profit is essential in any business venture, yet what Sing! also accomplishes is cross industry functionality and multilayered offer to entertainment, with a level of service for every type of customer.

If you are interested to see how Sing! and other karaoke applications perform and the features that they provide, please check Treasure Media Publishing’s Official Blog next week for a comparison of our favorite sing along karaoke mobile applications.

Publishing Industry – State of Social Media

The state of social media as it relates to the publishing industry continues to be of foremost importance for publishers large and small. All successful publishers rely heavily on promoting their old and new content via social media networks. The trends of social media marketing and the effect that it has had and continues to have on the publishing industry is profound to say the least. With shifting paradigms being created out of thin air as it may seem, publishers have taken for the most part a proactive approach to embracing the change.

Hand on Heart Guglielmo

The big changes that most publisher have seen in recent years with the advancement of social media networks and different social media engagement platforms is that authors are beginning to self-publish. While many companies offer marketing services for authors interested in self-publishing it is genuinely difficult to establish sales as a direct result of the marketing efforts. The number one reason for this being is that social media marketing is qualitatively oriented and producing sales as a direct result of the marketing efforts can be hard to measure.

In order for publishers as well as authors looking to self-publish, be successful and gain traction in the social media marketing world we have a very important focus point to mention. Discussed in the “Groundswell – expanded and revised edition – winning in a world transformed by social technologies” book by Charlene Li and Josh Bernoff, the focus point is a method called “POST”. Li and Bernoff (2011) attribute the POST method as the following: “We call it the POST method, for people, objectives, strategy, and technology. POST is the foundation of groundswell thinking – a systematic framework for assembling your plan” (Li & Bernoff, 2011, p. 157).

This method is crucial in understanding for all publishers and self-publishers in that the importance cannot be stressed enough. Understanding the POST method allows publishers to transform their outdated efforts and supercharge them for the challenges that social media marketing presents. Understanding the people and focusing on the relationship with customers while engaging in dialogue is essential for the method to be placed to good use. Creating a clear set of objectives and making the goals count in the publishing world is an essential aspect of changing the industry and quantifying the efforts. Strategy is the et al important factor when it comes to any type of publishing. To be a better publisher, you have to strategize. Finally focusing on the technology is just as important as the other three parts of the POST method. In essence all four components of the POST method have to work in unison in order to achieve effective results.

In closing remarks about the state of social media as it relates to publishers or anyone looking to publish. The above all importance is placing your whole hearted effort into publishing and embracing the content that you create. This will bring results that will produce positive energy and with that, the sky is the limit in defining your success.


Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Mass: Harvard Business Press.

Brothers Grimm Short Film Completed – Watch The Full Version Now

For an nice start to the weekend we bring you a special presentation about the Brothers Grimm. A short film by Zlatko M. Produced by Treasure Media Publishing. The Brothers Grimm Short Film is a short story about the literary and linguistic advancements made possible by the legendary Jacob and Wilhelm Grimm. The tradition of Brothers Grimm fairy tales and their birth place of Hanau, Germany is documented and told with a special narrative. We have made every effort to tell you a story that brings together the two most important people in the publishing industry. Without the Brothers Grimm, publishing would not be the same and the many stories that we share with our children would not have developed into what they are today. From the silver screens to the published pages of the most notable publishing houses the Brothers Grimm have illuminated and guided the way for what publishing is today. We hope you enjoy our short film and we hope that you will find something useful to pass along to future generations.

SketchBook and Paper – Two Must Have Apps

This week we decided to review two very powerful and innovative mobile applications that are focused on the artistic nature and the creative side of mobile applications. If you would like to sketch a simple (or highly complex) drawing or annotate custom notes on an infographic than both of these free mobile applications are for you.

The first application that we suggest as a must have for any creative designer, art director, or freelance sketch artist is Sketchbook by Autodesk Inc. This simple and highly effective mobile application comes as a free download with the ability of in app purchases. One of the best purchases that we would recommend with the in app purchases would be the Pro Tools upgrade for Sketchbook. The $3.99 onetime purchase is definitely worth the money because it allows for more sophisticated drawing tools that are geared towards professional users. Autodesk Inc. the creator of AutoCAD and a multitude of other highly useful software applications has also created a social community for Sketchbook in partnership with Deviant Art that allows users of all levels to share their art work with the world. One of the most impressive features that the collaborative effort between Deviant Art and Autodesk Inc. has created is a competitive, challenge based community called “Sketch This” where users of Sketchbook can post their drawings, concepts and sketches on a forum within the application itself.

Example Sketch With Paper App By Fifty Three, Inc.

Example Sketch With Paper App By Fifty Three, Inc.

Example Sketch With Sketchbook App By Autodesk, Inc.

Example Sketch With Sketchbook App By Autodesk, Inc.

The second application that we suggest as a must have for people looking to create in the digital world is called Paper. The company that brings us Paper is a New York City based company FiftyThree, Inc. Paper allows its users to sketch, write, annotate, on documents, pictures, drawings, and a lot of other formats. The Paper mobile application is also a free download with the expansion capabilities offered through in app purchases. What is so interesting about Paper is that the application is built with the business user in mind, while at the same time leaving plenty of creative tools for the artistic community to indulge in. The main focus on Paper is that it allows for work to get done in lighting speed with astonishing results. The application offers a public stream where followers can easily access work completed in Paper. Paper also offers users the ability to set the privacy levels of whom they choose to share their work with. Sharing is very much so the integral part of the Paper application. Another important point to note is that Paper was awarded Apple’s 2012 iPad App of the Year award.

Both Sketchbook and Paper offer an unprecedented approach to working collaboratively, artistic intrigue, and most importantly a community of users that are creating great things in the digital world. The main difference between the two applications is the size of the companies that have created Sketchbook and Paper. Autodesk, Inc. the creator of Sketchbook is an industry giant in terms of raw capability and the level of service offered. FiftyThree, Inc. is a privately held company that is heading in a stellar direction with the Paper application. The size of the companies and the amount of software released is what separates these two companies apart. On the other hand they are both worthy of being praised as contributing to the digital trends and technological advancements that allow us to create spectacular digital content.

All Example Sketches Completed With Respective Mobile Apps By Zlatko M.

Autodesk SketchBook. (n.d.). Retrieved January 17, 2016, from

Paper & Pencil by FiftyThree. (n.d.). Retrieved January 17, 2016, from