Importance of linguistics to business
In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known as linguistics and it is more than important to your business. The four most utilized alphabets in the recent, or modern age that we are aware of today are the Latin, Greek, Hebrew and Arabic alphabets all which descended from the Phoenician abjad.
What is important to understand about English as a written language is that the English language contains a certain amount of strict rules that every writer needs to be aware of. Even more so important than that is that the English language is capable of expressing immense emotion because of the flexibility that writers of the language have in expressing meaning.
For basis, every English business writer should be able to differentiate between their, there and they’re. Good and well is resonated in the emphatic and proper use of grammar literature across the English educational system. Is the customer doing good? or is the customer doing well? has been pondered in many marketing and even executive meeting from LA to New York. How about the proper usage of were, we’re, wore and we are?
While this article is not set on providing a crash course on English grammar, adverbs, linking verbs, adjectives and all the fun things linguists do for a living, its main purpose is to raise awareness of the capabilities that linguistics can offer in growing your small business or business of any size for that fact.
Bringing up the topic of localization is also important or as the British would write “localisation”. This is one topic of the marketing mix that has a great influence on the way content is created, produced and published.
A little bit of linguistics history
What is it that caused localizations amongst alphabets and language in general? The general perspective is that each side of the world since the 2 millennia BCE had its own writing style in order to codify the importance of their traditions, cultural happenings and civilization in general. Yet, more importantly, to write bills. When markets started to develop in places across the globe, people, merchants specifically, had no choice but to write either a ledger or a bill of goods sold in order to keep track of the economic activities that they took part in.
Too or Two? How many ounces of gold…
These findings further connect the importance of linguistics to business. Too or Two? How many ounces of gold would you want to purchase?
Linguistics can help your business here’s how
When we realize that linguistics is a major factor that influences business we can learn to distinguish between what makes well-written communication work better for our businesses. Does have and half makes a whole? Not really. By now I hope you are getting the point how important it is to write effectively and properly.
So when you do decide it’s time to take linguistics into consideration when writing your next business proposal or your business blog article, consider this: It’s always better to start with two cents and some sense than no cents and no sense.
(This article was written by Zlatko M. and originally published on www.thesocialobserver.com)